Prosumerism

Use gear made by those who make gear they themselves use, and make gear for other users. That's prosumerism.

[Gigantic über-thanks to Tim Prebble and Richard Devine for their contributions to this article.]

The title of this article isn’t what you think it is.

You can’t shop for electronics or technology without hearing “prosumer.” People assume this portmanteau is a contraction of “professional-consumer.” Only marketing wonks have made it so.

That is neither its original meaning, nor the topic of this post.

The term was coined in Alvin Toffler’s seminal book Future Shock as a contraction of “producer” and “consumer,” predicting the merging of the roles of consumption and production into the life of one individual, primarily due to customization of mass-produced objects and the creation of highly specialized products. That is, person A makes widget X, who sells X to person B who makes widget Y, which person A, in turn, buys…it’s a massively networked set of cottage industries. This trend has exploded in the last decade. When Wired writes about micro-manufacturing and “no more factories,” we’ve probably arrived at a prosumer tipping point.

That, dear friends, is what this post is about. And yes, this is audio-related. Chances are, this article is probably about you, too.

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